The Ryde Blog

Via Lomo Action Sampler Color Splash.

Photo: Matthew Allen

I’m involved in a little mixed tape (CD) consortium and July was my month to make my mix. I used some old die-cut CD covers from a college project, carved out a block print, and printed up some covers. One of the things I love about block printing is that every piece turns out differently. Here’s what I came up with.

Art & Design: Matthew Allen

From The Ryde’s Fall 2010 line the Spot On sweatshirt is a heather 55% cotton 45% polyester french terry. It features contrast zipper tape, neck tape, stitching and eyelets. It also has contrast drawcords and drawcord tips. It is not up on TheRyde.com yet but you can get it here.

Design: Matthew Allen

I’m trying to clean up my computer and I’ve found myself digging through some scans I made during my early days at Surfer Magazine. Buried in a flat file somewhere in our warehouse I found old prints complete with crop marks and sizing instructions from the days before digital. According to the file this one was shot by Art Brewer. I’m pretty sure I referenced it to do a t-shirt design back in the day.

The Ryde’s Fall 2010 line has started to trickle in and the first things to land are our sweatshirts. This one is the Fillmore fleece and it is a heather 55% cotton 45% polyester french terry. It features red zipper tape, neck tape, stitching and eyelets. It also has contrast drawcords and drawcord tips. It is not up on TheRyde.com yet but you can get it here.

These are the new hang tags Matthew Allen designed for The Ryde. They will first appear on clothing in our Fall 2010 line. They hang the way they are shown here with the anchor below the water.

Illustration & Design: Matthew Allen