The Ryde Blog - Archive for April, 2010

This is number three of four. I feel really blessed to be able to work on these look books. I have been given the opportunity to be creative in a completely different way. Working with talented photographers, models, stylists and makeup artists helps me to take these images to the next level. More to come [...]

Here’s the opener for the second Swell look book. The full set is not up on Swell yet but when it is I’ll include the link.
Art Direction & Design: Matthew Allen /// Photo: Jorge Salas

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Lately I’ve been working on fashion look books for Swell.com. The latest is for Summer 2010. Here’s the first of the images.
Art Direction & Design: Matthew Allen /// Photo: Jorge Salas

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Here’s what I like about this photo. It just has a certain something, a vibe, a freedom of movement. It captures a moment in flux. The surfer’s put himself in an odd spot on the wave and my feet can feel his pending side slip down the face. That’s probably one one my favorite feelings [...]

Surf Spot: Church /// Photo: Matthew Allen

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Surf Spot: Church /// Photo: Matthew Allen

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